Kellogg MBA 2026-2027: What They Application Changes Reveal
Kellogg released its application for the 2026-2027 cycle. The have made changes: one written essay limited to 550 words and split into two parts, and five video essay questions due within 96 hours of the application deadline.
You have probably already read about the format. What is harder to find anywhere is an honest answer to the question underneath the research: whether the candidacy you have been building actually maps to what Kellogg is looking for, and whether the way you are planning to present it will land the way you need it to.
Most applicants will spend the next several weeks focused on the mechanics. What belongs in the written essay? What are the video questions? How should candidates prepare for the new format? These are reasonable questions. The more interesting question is why Kellogg made these changes in the first place.
When a school changes the way candidates are evaluated, it is usually because the school wants different evidence from the people applying. The move toward a single written response and an expanded video requirement suggests something specific about what Kellogg believes cannot be fully captured through polished written materials alone. Understanding what that is changes how you build the application, not just how you write it.
That is what this session is about.
Susan Berishaj, Founder of Sia Admissions, will walk through what Kellogg’s application changes reveal about how the school wants to evaluate candidates this cycle, why the addition of five video responses changes the type of evidence applicants are expected to provide, and what these changes suggest about how Kellogg distinguishes between a well-executed application and a compelling candidacy.
This session is designed for candidates who are serious about Kellogg and want to understand not only what the application requires, but what the admissions committee is trying to learn through the format itself, and whether your candidacy is positioned to answer that question clearly.
During the session, we will discuss what the application redesign signals about Kellogg’s evaluation priorities this cycle, what the combination of one written essay and five video responses reveals about the type of candidate the school is trying to identify, and what the written essay is actually asking candidates to demonstrate.
Register to submit your questions in advance, attend live, and receive the replay directly in your inbox.
To get support on your Kellogg application before the September deadline, book a strategy consultation with Sia Admissions, learn more about the Sia Method, or request a written profile evaluation.