Our Team

Susan’s passion for human behavior and psychology gives her a unique ability to understand a student’s journey and identify the most compelling aspects of their character. The bedrock of her coaching approach is helping students to tell that story in the voice that best speaks to the values of top business schools.

Born in New York City, but raised in Montenegro, Susan made the proverbial hour-long walk to and from school. The walk was no chore, as, from an early age, Susan realized education brought empowerment. It was her own relentless pursuit of higher education and rising above any externally imposed limits that brought her back to New York.

Not only earning degrees from NYU and Yale but being embedded in university life with participation in clubs, committees, and other student activities, Susan knows how to get the very best return from an investment in education. This same passion, involvement, and dedication led to her work at a leading US Hedge Fund and later, a large European Private Equity firm. This global work experience, combined with her New York hustle, naturally draws the most ambitious financial service professionals and Wall Street hopefuls.

Since founding Sia Admissions, she has worked with candidates from a variety of fields, including traditional backgrounds – consulting, banking, tech, healthcare – and non-traditional backgrounds – family business, retail, entertainment, non-profit, military, etc. She focused on supporting M7 and T-20 MBA hopefuls to access life-changing education opportunities.

Read more about Susan’s story and experiences.

Danae brings a rare combination to MBA admissions coaching: a professional background in product management at two FTSE-listed companies, graduate training in linguistics, and an MBA from EDHEC Business School. That intersection — commercial strategy, language, and business — shapes how she works with clients.

Her approach centers on narrative, identifying the through-line that connects a candidate’s experience, goals, and character into something an admissions committee actually remembers. She works with clients targeting M7 and top global programs across a wide range of backgrounds — management consulting, finance, investment banking, product management, and non-traditional paths alike.

Before joining Sia Admissions, Danae worked with Menlo Coaching and has spent five years guiding high-performing professionals through one of the most consequential decisions of their careers. She holds a BA in English Language and Literature, an MSc in Developmental Linguistics from the University of Edinburgh, and an MBA in Global Leadership from EDHEC Business School. 

Read more about Danae’s story and experiences.