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The 90% Trap: Why Strong Applicants Plateau and What the Top 10% Do Differently in Round 2

  • Sia Admissions Consulting ™ 320 Walnut Street Philadelphia, PA United States (map)

You’ve done everything “right.” A competitive GMAT, an impressive career, and strong recommendations. On paper, you should stand out. Yet somewhere deep down, you know you might still sound like everyone else. That’s the 90% Trap: the invisible ceiling that stops exceptional candidates from converting excellence into admission.

At this level, competence isn’t the differentiator; your clarity is. M7s and T10s are rewarding applicants who know how to translate ambition into conviction, proof into presence, and polish into persuasion.

In this live strategy session hosted by GMAT Club, our founder, Susan Berishaj, will share exactly how the top 10% break through that ceiling before Round 2.

You’ll discover:

  • The three shifts that separate near-admits from admits. Why strong applicants stay stuck in “safe” storytelling and how to flip the narrative.

  • How adcoms interpret your essays psychologically, not literally. (And why logic alone won’t land you an offer.)

  • Case studies from real Sia Admissions clients who moved from “strong” to “unforgettable” and secured admits from Wharton, Booth, and Kellogg.

This is a deep dive into the psychology of elite performance in admissions, where strategic thinking meets emotional intelligence. You’ll leave with clarity and a proven lens for evaluating your own readiness heading into Round 2.

If you’re serious about applying to an M7 or Top 15 program this cycle, or planning for next year, and you refuse to be average among the exceptional, this is the session you can’t afford to miss.